Advertising Policy

Advertising Policy

To help us maintain the resources needed to create the quality content you deserve, we accept advertisements on our Site. We greatly value transparency and hope that this policy leaves you feeling even more confident about the content and service we provide.

Pride for Paws maintains a distinct separation between advertising and editorial content.

• All advertising or sponsored content on Pride for Paws is clearly and unambiguously distinguished from editorial content through borders or other distinguishing elements and/or identified as an “Ad,” “Advertisement,” “Sponsored” or a similar designation indicating that the content is being provided by or on behalf of an advertiser or sponsor.
• All “native” ads or paid content are identified as an “Ad,” “Advertisement,” “Sponsored” or a similar designation indicating that the content is being provided by or on behalf of an advertiser or sponsor.
• Editorial content on Pride for Paws is not influenced by advertisements unless the content is sponsored content, in which case, the content will be clearly demarcated and/or identified with the title “Ad,” “Advertisement,” or “Sponsored”, or a similar designation, indicating that the content is being provided by or on behalf of an advertiser or sponsor.

Ecommerce and Affiliate Links Disclosure.

Contributors and/or Pride for Paws  may receive compensation for participation in third-party affiliate marketing programs, including purchases made through links to Pride for Paws e-commerce partners, if any. Pages on the Site containing affiliate marketing links, including product reviews, will be demarcated and/or identified with a disclaimer.

Advertising Guidelines

These advertising guidelines (“Guidelines”) set forth standards that govern the placement and display of advertisements and sponsored content (collectively, “Ads”) by any advertiser, agency, or advertising technology platform (collectively, “Advertisers”). Advertisers must adhere to these Guidelines when placing Ads, including Ads purchased under the AAAA/IAB Standard Terms and Conditions, on websites or mobile properties owned or controlled by About, Inc., including The Spruce.com (collectively, “Pride for Paws”).

These Guidelines are intended to provide general parameters for Advertisers in connection with Ad creative and content served on Pride for Paws. They are not exhaustive and do not address every situation or issue that may arise in the course of business. Accordingly, these Guidelines are subject to change from time to time in Pride for Paws sole and absolute discretion.

Advertisers are responsible for understanding and complying with all applicable laws and regulations, including FTC guidelines regarding advertising, native advertising disclosures, endorsements, privacy, and data security. All Ad’s must be fair, truthful, and clearly distinguishable from editorial content. Advertisers are responsible for ensuring all Ads and related claims are adequately substantiated. Further, Advertisers must adhere to The Pride for Paws Prohibited Content Guidelines and Additional Standards set forth below, which are incorporated into and made a part of these Guidelines.

Ads served through networks or exchanges are reviewed on a regular basis and, in addition to any other remedies Pride for Paws may have, Pride for Paws reserves the right to remove, without notice, any Ads that do not meet these Guidelines, regardless of whether the Ad was previously accepted by Pride for Paws.